This eventual producer name and personal credo has guided me through tight creative corners—from working with major music artists like Cardi B, who want something wildly specific yet never-been-heard-before, to navigating creative campaign with intense restrictions, including projects with the FDA.

 

It’s an approach that has steered me through 12+ years of shaping campaigns for brands looking to connect with multicultural audiences in ways that feel grounded, not gimmicky.

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Recent work includes helping lead the Heinz x DJ Mustard campaign that took over timelines and earned recognition from Cannes, ADC, and The One Show; shaping Disney’s first multicultural brand platform; and creating standout campaigns that authentically connected big brands the likes of Coco Jones, Lil Yachty, and the Notorious B.I.G. estate.

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Before that, I served as creative lead on Fresh Empire—a $150M FDA-backed initiative—where I helped a federal client step into unexpected cultural spaces, from rap battles and influencer partnerships to fashion-driven digital drops. I became a leader before I had the title, using creative salesmanship to unlock new territory inside immovable briefs.

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No matter the medium or challenge, I bring a taste-led POV, a deep network within music and culture, and a strategic eye that turns ideas into impact.

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I eagerly await the moment our creative stars align, and when they do, I'll see YOU in the forest.

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-Kid